IngramSpark is a popular platform for self-publishing authors who want to distribute their books both online and in physical bookstores. Unlike some other platforms, IngramSpark offers wide distribution channels, reaching not only Amazon but also bookstores, libraries, and other retailers globally. However, to make the most of what IngramSpark offers, it’s crucial to understand the importance of the ISBN and the imprint name of the publisher.
The Role of IngramSpark
IngramSpark is known for its extensive distribution network. By using IngramSpark, you can make your book available to a vast audience, far beyond what many other platforms offer. This is particularly important if you aim to have your book sold in physical stores or stocked in libraries. IngramSpark handles the printing and distribution, making it easier for self-publishers to reach these markets.
Importance of the Imprint Name
The imprint name of your publisher is a critical part of your book’s identity. When you publish through IngramSpark, you have the option to use your own ISBN, which allows you to set a custom imprint name rather than using IngramSpark’s or a generic name. If you wish to sell on any other platform the imprint name must be associated to you and not Ingram Spark. Consequently, authors should select the Publisher Package. This is important for several reasons:
- Professional Image: A custom imprint name gives your book a more professional look. Instead of appearing as self-published under a generic name, your book can carry the name of your own publishing brand. This can help in building credibility with readers, bookstores, and libraries.
- Brand Building: If you plan to publish multiple books, using the same imprint name across all your titles can help you establish a recognizable brand. Over time, readers may come to associate your imprint with a certain level of quality or a specific genre, which can boost sales and loyalty.
- Market Perception: The imprint name can influence how your book is perceived in the market. A well-chosen imprint name can align with your book’s genre or target audience, making it more appealing to buyers. Conversely, a generic or unprofessional-sounding imprint could detract from your book’s credibility.
- Control Over Distribution: Using your own ISBN with a custom imprint name ensures that you retain control over your book’s distribution. This is particularly important if you plan to distribute your book through multiple channels, not just IngramSpark. Having your own imprint name makes it easier to manage your book’s metadata across different platforms.
- Flexibility for Future Projects: By establishing an imprint name, you leave the door open for future publishing endeavors. Whether you plan to publish more of your own books or help others publish theirs, having an imprint name and your own ISBNs provides the flexibility and professional foundation you need to expand your publishing activities.
Conclusion
IngramSpark offers self-publishing authors a robust platform for reaching a wide audience, but the real power comes from using your own ISBN and imprint name. This not only enhances the professionalism of your book but also gives you greater control and flexibility in managing your publishing efforts. By investing in your own imprint name, you build a brand that can grow with your publishing career, helping you stand out in a competitive market.