Amazon Kindle Direct Publishing (KDP) is a popular platform for self-publishing authors, allowing you to publish and distribute your book to a global audience. With KDP, you can publish eBooks, paperbacks, and hardcovers directly on Amazon, reaching millions of readers. However, there are important aspects to consider when using KDP, particularly regarding the ISBN (International Standard Book Number) and the imprint name of the publisher.
Why is the ISBN Important in KDP?
When publishing on Amazon KDP, you have the option to use a free ISBN provided by Amazon or purchase your own. If you choose to use Amazon’s free ISBN, Amazon will be listed as the publisher in your book’s metadata, which can impact how your book is perceived in the marketplace. While this might be a convenient option, using your own ISBN gives you greater control and professionalism.
The Role of the Imprint Name
The imprint name is the name of the publisher listed on the book’s metadata. If you use Amazon’s free ISBN, the imprint name will default to “Independently Published” or “Amazon Digital Services.” However, if you purchase your own ISBN, you can use a custom imprint name, which is particularly important for authors who wish to establish a professional brand. Authors and publishers should always select the PUBLISHER PACKAGE if they wish to sell their books on Amazon KDP and other retailer/marketplaces.
Benefits of Using Your Own ISBN and Imprint Name
- Professionalism and Branding: Having your own ISBN with a custom imprint name helps you create a professional image. Readers and retailers are more likely to take your book seriously if it doesn’t have “Amazon” listed as the publisher.
- Control Over Your Book: Owning your ISBN means you have full control over your book’s metadata, which is important if you decide to distribute your book outside of Amazon, such as in bookstores or libraries. It also allows you to update your book details across various platforms more easily.
- Building a Publishing Brand: If you plan to publish multiple books, using a custom imprint name helps you build a recognizable publishing brand. This can be especially beneficial if you intend to expand your publishing efforts in the future or publish books for other authors.
- Market Flexibility: With your own ISBN, you’re not limited to distributing your book through Amazon. You can list your book on other platforms like Barnes & Noble, Apple Books, or IngramSpark, increasing your reach and potential sales.
Conclusion
Amazon KDP offers a powerful platform for self-publishing authors, but understanding the importance of an ISBN and the imprint name of the publisher is crucial for building a successful and professional publishing career. By purchasing your own ISBN and using a custom imprint name, you gain control over your book’s metadata, enhance your professional image, and create a flexible publishing brand that can thrive across multiple markets.